Streetwear Fashion Design
ABOUT STREETWEAR On its surface, the definition of streetwear is deceptively simple. The fashion industry defines streetwear as fashionable, casual clothing worn by followers of popular culture. The majority of these followers are under 30, live in urban areas, and belong to a subculture group (ex. skateboarders or hip-hop music fans). The fashion industry has a difficult time pinpointing exactly what qualifies as streetwear style. It has a wide range of influences including skate and surf culture, Hip Hop music, sports, haute couture fashion, and K-Pop. Its customer base is similarly diverse, spanning across every income level, socioeconomic status, and corner of the globe. And no, we aren't just getting lazy. Streetwear is much more than a widespread shift towards casual clothing. Behind the overpriced t-shirts, mile-long lines at sneaker releases, and the designer logos slapped on literally everything imaginable, there's a whol...